Communities and regions throughout the United States are investing in the development and enhancement of requisite resources to leverage the growth of mountain bike tourism. However, an understanding of mountain bike tourists’ demographics, travel patterns, trip behaviors, and expenditures is lacking, thereby hampering product and market development efforts. The purpose of this study was to explore the demographics, travel preferences, and travel behaviors of US mountain bike tourists. Through an online survey hosted on a popular mountain bike website, a sample of US mountain bike tourists (N = 810) was gathered. Data revealed that mountain bike tourists are predominately middle-aged affluent males who take an average of five short-break trips annually of about 400 miles per trip during the spring and summer months, and in the process spend approximately US$400 per trip. Stemming from the results, implications for mountain bike tourism development are discussed.

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以美国山地自行车旅游市场为例

美国各地的社区和地区都在投资开发和增强必要的资源，以利用山地自行车旅游业的增长。但是，缺乏对山地自行车游客的人口统计，旅行方式，旅行行为和支出的了解，从而阻碍了产品和市场开发的努力。这项研究的目的是探讨美国山地自行车游客的人口统计学，旅行偏好和旅行行为。通过在流行的山地自行车网站上进行的在线调查，收集了美国山地自行车游客（N = 810）的样本。数据显示，山地自行车游客主要是中年富裕的男性，他们在春季和夏季每月平均进行五次短途旅行，每次旅行约400英里，在此过程中，每次旅行大约要花费$ 400。从结果出发，讨论了山地自行车旅游发展的意义。