The present study aims to analyze (i) the effect of mindfulness as a moderator on the relationship between rural experience economy and happiness and (ii) the influence of rural experience, specifically agritourism, on behavioral intentions through happiness and memory creation. The relationships hypothesized in the model are informed by a literature review and tested using partial least squares approach and bootstrapping procedure. Data are collected in Dalmatia (Croatia) from nearby rural tourists who stayed at agritourism accommodations. The results suggest that (i) rural tourism experience dimensions are positively and significantly associated with happiness; (ii) mindfulness does not fully influence the strength or direction of the relationship between the rural experience and happiness; and (iii) happiness and memory can act as mediators, at least partially, between rural tourism experience and happiness. The findings provide theoretical and managerial implications for tourism and hospitality.

中文翻译：

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乡村经验带来的幸福：探索游客正念作为主持人的作用

本研究旨在分析（i）正念作为调节者对农村体验经济与幸福之间关系的影响，以及（ii）农村体验（特别是农业旅游）通过幸福和记忆创造对行为意图的影响。该模型中假设的关系通过文献综述提供信息，并使用偏最小二乘法和自举程序进行了测试。数据是从达尔马提亚（克罗地亚）的附近农业游客住宿的乡村游客那里收集的。结果表明：（i）乡村旅游体验维度与幸福感成正相关，且与幸福感显着相关；（ii）正念不能完全影响农村经验与幸福之间关系的强度或方向；（iii）幸福和记忆可以充当调解人，至少部分是在乡村旅游经验和幸福之间。研究结果为旅游业和酒店业提供了理论和管理意义。