How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing,Journal of Travel Research

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing
Journal of Travel Research ( IF 8.933 ) Pub Date : 2020-09-16 , DOI: 10.1177/0047287520951639
Ye Zhang ₁ , Jie Gao ₂ , Shu Cole ₃ , Peter Ricci ₁

Affiliation

While user-generated contents (UGC) are recognized as increasingly important to destination marketing, many DMOs are uncertain how to strategically manage them to their best advantage, largely due ...

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