当前位置: X-MOL 学术Journal of Social and Clinical Psychology › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Adult Separation Anxiety Disorder Symptomology and Susceptibility to Marketing Persuasion
Journal of Social and Clinical Psychology ( IF 1.844 ) Pub Date : 2017-02-01 , DOI: 10.1521/jscp.2017.36.2.158
Steven S. Posavac , Heidi D. Posavac

Research was conducted to explore if individuals with anxiety symptoms may be particularly susceptible to certain types of persuasion. Specifically, we focused on adult separation anxiety disorder, and hypothesized that individuals with relatively elevated symptoms would be differentially favorable to an advertisement if it contained an appeal to the concept of home. In an experiment, adult separation anxiety symptomology was measured among a nonclinical sample, and attitudes toward an advertisement that either contained or did not contain an appeal to home were measured. Consistent with hypotheses, individuals relatively high in adult separation anxiety symptoms were more favorable to the advertisement when it contained a home appeal, but those with no or relatively lower symptoms did not show this pattern. This research contributes by identifying a new consequence of anxiety symptoms: susceptibility to certain marketing themes. It may benefit individuals with adult separation anxiety symptoms to be awar...

中文翻译:

成人分离焦虑症的症状和对市场说服力的敏感性

进行了研究以探究患有焦虑症状的人是否特别容易受到某些类型的说服。具体来说,我们专注于成人分离焦虑症,并假设症状相对较高的个体如果广告对家庭的概念具有吸引力,则对广告会有不同的帮助。在一个实验中,测量了非临床样本中的成年人分离焦虑症状,并测量了对广告的态度,该广告包含或不包含对家庭的吸引力。与假设一致的是,成年人散布焦虑症状相对较高的个体在包含广告诉求的情况下更倾向于广告,而没有或相对较低症状的个体则没有这种现象。这项研究通过识别焦虑症状的新结果做出了贡献:对某些营销主题的敏感性。它可能会使患有成人分离焦虑症状的人受益。
更新日期:2017-02-01
down
wechat
bug