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A Practical Introduction to Mixed Methods for Business & Management
Journal of Mixed Methods Research ( IF 5.746 ) Pub Date : 2020-07-13 , DOI: 10.1177/1558689820940166
Ray W. Cooksey 1
Affiliation  

Using mixed methods in social and behavioral research has become increasingly popular judging by the number of available texts. Importantly, several shorter texts (\200 pages) have recently been published that focus on how to conceptualize, conduct, and present mixed methods research (see, e.g., Bazeley, 2019; Creswell, 2014; Morse & Neihaus, 2009). Pat Bazeley’s book is distinguished by its relatively comprehensive, highly practical, concretely anchored, and accessible introduction to mixed methods research. She touches on all relevant practical stages in the evolution of a mixed methods research investigation: developing conceptual frameworks and research questions, research design and implementation, ethics, integrative data analysis strategies, theory development, and integrative reporting. These stages are discussed in the context of business and management research, from which all her illustrations are sourced. Bazeley provides thought problems, exercises, and questions for students and researchers seeking to extend their toolkit as well as pointers on things to consider when writing. Bazeley’s book is organized into five concise chapters:

中文翻译:

商业与管理混合方法实用介绍

从可用文本的数量来看,在社会和行为研究中使用混合方法已变得越来越流行。重要的是,最近已经出版了几篇较短的文章(\ 200页),重点放在如何概念化,进行和展示混合方法研究上(参见,例如Bazeley,2019; Creswell,2014; Morse&Neihaus,2009)。帕特·巴兹利(Pat Bazeley)的著作以其相对全面,高度实用,具体锚定且易于理解的混合方法研究导论而著称。她在混合方法研究调查的发展过程中涉及了所有相关的实践阶段:开发概念框架和研究问题,研究设计和实施,伦理学,综合数据分析策略,理论发展和综合报告。在商业和管理研究的背景下讨论了这些阶段,她的所有插图均来自这些研究。Bazeley为寻求扩展其工具包的学生和研究人员提供思想问题,练习和问题,以及在编写时要考虑的事项的指针。巴兹利的书分为五个简短的章节:
更新日期:2020-07-13
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