Prior research suggests that the third-person effect is related to media schemas, for example, that general audiences are vulnerable to influence. The current study evaluates whether the effect of media schemas depends on more specific audience schemas. Participants read vignettes of four “actors” in a 2 (gullible vs. critical-minded) × 2 (heavy vs. light Internet users) repeated measures experiment and rated how much the actors can resist the influence of media and how much they benefit from censorship. For comparison, participants rated themselves on the same dependent variables. Results show that gullible heavy Internet users are perceived to have the greatest self-regulatory inefficacy and benefit the most from censorship, while the opposite outcome is true for critical-minded light Internet users. These patterns remain when evaluating self–other asymmetric efficacy beliefs, which I discuss in relation to motivational and cognitive processes underlying the third-person effect.

中文翻译：

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受众原型和非对称功效信念

先前的研究表明，第三人称效果与媒体模式有关，例如，普通受众很容易受到影响。当前的研究评估媒体模式的效果是否取决于更具体的受众模式。参与者在2次（易受攻击的行为与批判性思维）×2次（沉重的互联网用户与轻度互联网用户）重复测量实验中阅读了四个“行为者”的插曲，并评估了这些行为者可以抵抗媒体的影响的程度，以及他们从中受益的程度审查制度。为了进行比较，参与者对相同的因变量进行了评分。结果表明，轻信的重度互联网用户被认为具有最大的自我调节效率低下，并且从审查制度中受益最大，而持批评态度的轻度互联网用户则相反。