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Explaining Perceived Interactivity Effects on Attitudinal Responses
Journal of Media Psychology ( IF 2.310 ) Pub Date : 2020-07-01 , DOI: 10.1027/1864-1105/a000266 Fabiënne Rauwers 1 , Hilde A. M. Voorveld 2 , Peter C. Neijens 2
Journal of Media Psychology ( IF 2.310 ) Pub Date : 2020-07-01 , DOI: 10.1027/1864-1105/a000266 Fabiënne Rauwers 1 , Hilde A. M. Voorveld 2 , Peter C. Neijens 2
Affiliation
Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the...
中文翻译:
解释交互作用对态度反应的影响
摘要。在数字杂志的背景下,这项研究调查了为什么更高水平的感知互动会改善消费者的态度反应,以及哪些互动功能具有...
更新日期:2020-07-01
中文翻译:
解释交互作用对态度反应的影响
摘要。在数字杂志的背景下,这项研究调查了为什么更高水平的感知互动会改善消费者的态度反应,以及哪些互动功能具有...