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Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-09-24 , DOI: 10.1177/0276146720958063
Charlene A. Dadzie 1 , Evelyn M. Winston 2 , Alvin J. Williams 1 , Kofi Q. Dadzie 3
Affiliation  

Despite widespread liberalization of savings mobilization marketing systems in African economies, consumers continue to rely more heavily on informal financial services than formal financial servic...

中文翻译:

在非洲储蓄动员计划中促进银行使用习惯:战略营销视角

尽管非洲经济体的储蓄动员营销系统广泛开放,但消费者仍然更多地依赖非正式金融服务而不是正式金融服务……
更新日期:2020-09-24
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