In this introduction to the special issue on gender and macromarketing, we explore how gender research within the journal has remained “hidden in plain sight”; and, offer concrete proposals to build visibility for critical gender perspectives which explore markets, marketing and society. This introduction is divided into four sections. First, we examine existing research in the journal which has focused on gender. Next, we provide a summary of the eight articles published in this special issue. We then examine systemic gender inequalities and injustices currently evidenced within macromarketing. Finally, we proffer suggestions for future gender research directions within the journal, alongside our reflections on addressing the problematic gendered dynamics that persist within the journal and the Macromarketing Society.

中文翻译：

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隐藏在视线中：为探索市场、营销和社会的批判性性别观点建立可见性

在这篇关于性别与宏观营销特刊的介绍中，我们探讨了期刊中的性别研究如何“隐藏在显眼的地方”；并提出具体建议，以提高探索市场、营销和社会的关键性别观点的知名度。本介绍分为四个部分。首先，我们检查该期刊中关注性别的现有研究。接下来，我们总结了本期特刊中发表的八篇文章。然后，我们检查目前在宏观营销中证明的系统性性别不平等和不公正。最后，我们为期刊中未来的性别研究方向提供建议，同时我们对解决期刊和宏观营销协会中存在的有问题的性别动态进行反思。