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The Interplay between Advertising and Society: An Historical Analysis
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-10-08 , DOI: 10.1177/0276146720964324
Robert E. McDonald 1 , Debra A. Laverie 1 , Kerry T. Manis 1
Affiliation  

As society has become more diverse and inclusive, so do the images portrayed in advertising. Using an historical research method, we gather data on political, legal, demographic, social, and cultur...

中文翻译:

广告与社会的相互作用:历史分析

随着社会变得更加多元化和包容性,广告中描绘的形象也变得更加多样化和包容。我们使用历史研究方法收集政治、法律、人口、社会和文化方面的数据……
更新日期:2020-10-08
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