Submission Deadline: December 15, 2021 via http://mc.man uscriptcentral.com/jmk. This special issue seeks to expand the research conducted to date on the relationship between luxury and ethical/responsible business practices for well-being through a comprehensive, critical, and multidisciplinary approach on marketing theory and business practices in the luxury sector. This special issue builds on recent literature on sustainable and Corporate Social Responsibility (CSR) luxury research to introduce the conceptualization of “Transformative Luxury Research” (TLR) as an emerging field in marketing that investigates the relationship between luxury, ethics, and well-being. TLR embodies prior work that focuses on generating positive changes in luxury marketing and business practices aimed at protecting the environment, building responsible communities that promote social justice among its members, and enhancing consumer well-being related to the production and the consumption of luxury. Although the luxury sector is one of the most traditional industries, it is very dynamic and changes rapidly under the influence of new ideas, technologies and generations. Despite the growing centrality of luxury service brands and products, few studies have been conducted to identify important antecedents and determinants of the sustainable and ethical dimensions of the luxury sector. Yet many scholars believe that luxury and sustainability are diametrically opposed to one another: Whereas sustainability supports sobriety and simplicity, luxury refers to the image of abundance and complexity. Nevertheless, recent work underlies the idea that luxury is not necessarily the opposite of sustainability and CSR. As a result, in this special issue we aim to advance the idea of TLR, which supports the relationship between luxury and ethical practices to improve wellbeing. This special issue will define Transformative Luxury Research (TLR) and advance its contribution to marketing, macromarketing theory and Transformative Consumer Research literature. Also, this special issue aims to discuss and exemplify how TLR can contribute to innovation in the luxury industry to achieve sustainability, social justice, and individual and collective well-being of luxury employees and customers. In line with the focus of Journal of Macromarketing, we welcome papers with quantitative, qualitative, or other alternative methodologies. All disciplinary and theoretical (e.g., practice theory, sociology of luxury, anthropology of luxury, etc.) perspectives are welcome, as long as well-being as a construct and its relation to TLR and ethics remains the central focus of the papers submitted. Example topics for this special issue include, but not limited to the following themes:

中文翻译：

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推进变革性奢侈品研究：对关于奢侈品、道德和幸福的营销理论的贡献

提交截止日期：2021 年 12 月 15 日，通过 http://mc.man uscriptcentral.com/jmk。本期特刊旨在通过对奢侈品行业营销理论和商业实践的全面、批判和多学科方法，扩大迄今为止对奢侈品与道德/负责任商业实践之间关系的研究。本期特刊以近期关于可持续发展和企业社会责任 (CSR) 奢侈品研究的文献为基础，介绍“变革性奢侈品研究”(TLR) 作为营销领域的新兴领域，研究奢侈品、道德和幸福之间的关系. TLR 体现了先前的工作，重点是在奢侈品营销和商业实践中产生积极的变化，以保护环境，建立负责任的社区，促进其成员之间的社会正义，并提高与奢侈品生产和消费相关的消费者福祉。奢侈品行业虽然是最传统的行业之一，但在新思想、新技术和新世代的影响下，它充满活力，变化迅速。尽管奢侈品服务品牌和产品的中心地位越来越高，但很少有研究确定奢侈品行业可持续和道德维度的重要前因和决定因素。然而，许多学者认为奢侈品和可持续性是截然相反的：可持续性支持清醒和简单，而奢侈品则指的是丰富和复杂的形象。尽管如此，最近的工作表明，奢侈品不一定与可持续性和企业社会责任对立。因此，在本期特刊中，我们旨在推进 TLR 的理念，该理念支持奢侈品与道德实践之间的关系，以改善福祉。本期特刊将定义变革性奢侈品研究 (TLR)，并推进其对营销、宏观营销理论和变革性消费者研究文献的贡献。此外，本期特刊旨在讨论和举例说明 TLR 如何为奢侈品行业的创新做出贡献，以实现奢侈品员工和客户的可持续发展、社会正义以及个人和集体福祉。与 Journal of Macromarketing 的重点一致，我们欢迎具有定量、定性或其他替代方法的论文。所有学科和理论（例如，实践理论、奢侈品社会学、奢侈品人类学等）观点是受欢迎的，只要幸福作为一种建构及其与 TLR 和伦理的关系仍然是提交论文的中心焦点。本期特刊的示例主题包括但不限于以下主题：