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Generation V: Millennial Vegans in Israel
Journal of Contemporary Ethnography ( IF 1.368 ) Pub Date : 2020-05-04 , DOI: 10.1177/0891241620917726
Liora Gvion 1
Affiliation  

This study asks how and why veganism becomes a way of constructing generational identities and worldviews. Focusing on Israeli millennial vegans, I argue that veganism enables millennials to constitute a generational mode of thought that differentiates them from preceding generations through three interrelated practices: replacing evidence-based knowledge with other types of information, based on personal experience and consensual agreement among peers; constructing an Israeli identity that shifts commitment from national issues to global ones; and establishing spaces of consumption that operate according to marketing strategies meant to socialize practitioners into becoming critical consumers while participating in a young urban lifestyle. All of these position veganism as a means by which millennials exert control where they can, in an increasingly complex world, while refraining from challenging the political and economic systems.

中文翻译:

第五代:以色列的千禧一代素食主义者

这项研究询问素食主义如何以及为何成为构建世代认同和世界观的一种方式。以以色列千禧一代素食者为中心,我认为素食主义使千禧一代能够通过三种相互关联的做法构成一种将他们与前几代人区分开来的代际思维模式:根据个人经验和同龄人之间的共识,用其他类型的信息取代基于证据的知识; 构建以色列身份,将承诺从国家问题转向全球问题;并建立根据营销策略运作的消费空间,旨在使从业者成为重要的消费者,同时参与年轻的城市生活方式。所有这些都将素食主义定位为千禧一代可以控制的一种手段,
更新日期:2020-05-04
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