The caring mother is one of the most recurring images of femininity in post-war advertising. We examine how mothers are depicted as knowing consumers in advertisements in Australian Women’s Weekly ...

中文翻译：

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知母：母性知识与杂志广告中女性消费主体的强化

充满爱心的母亲是战后广告中最常见的女性形象之一。我们研究了在《澳大利亚妇女周刊》的广告中，母亲是如何被描绘成了解消费者的……