In design thinking, extreme users have found work-arounds for common problems, but they are few in number and often overlooked in toolkits and write-ups. This article posits that positive deviance, an approach to social and behavioral change that is compatible with design thinking, offers technical and professional communicators an accessible and innovative methodology for engaging extreme users. The authors analyze a case study of how the positive deviance approach was used to address federal recidivism on the U.S.–Mexico border. They conducted a positive deviance inquiry to arrive at the everyday replicable behaviors that enabled released individuals to complete their terms of supervised release successfully, despite the odds against them and without access to special resources. The authors conclude by discussing the value and implications of focusing on extreme users.

中文翻译：

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作为设计思维的积极偏差：挑战技术和专业交流中的停滞概念

在设计思维中，极端用户已经找到了解决常见问题的方法，但数量很少，并且经常在工具包和文章中被忽视。本文假定积极越轨，一种与设计思维兼容的社会和行为改变方法，为技术和专业传播者提供了一种可访问的创新方法来吸引极端用户。作者分析了一个案例研究，说明如何使用积极偏差方法来解决美墨边境的联邦累犯问题。他们进行了积极的越轨调查，以得出日常可复制的行为，这些行为使被释放的个人能够成功完成他们的监督释放条款，尽管他们遇到了困难并且无法获得特殊资源。