Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.

中文翻译：

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我们随时为您服务：未经请求的 Covid-19 电子邮件

尽管公司长期以来一直使用电子邮件在危机时期直接与消费者通信（George & Pratt，2012 年），但 Covid-19 大流行引发了前所未有的大量电子邮件，来自公司向我们保证“我们都在这一起。” 随着作文学者开始调查组织如何应对这种流行病，本文探讨了“我们为你而来”电子邮件的兴起，这是一种快速发展的流派，揭示了与我们消费产品背后的声音的令人不安的关系，以及在危机时期组织如何与消费者联系的范式转变。