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What’s in a Tweet? Gender and sexism moderate reactions to antifat sexist humor on Twitter
HUMOR ( IF 1.288 ) Pub Date : 2020-05-27 , DOI: 10.1515/humor-2019-0026
Dara Greenwood 1 , Richa Gautam 2
Affiliation  

Abstract The present study investigated whether antifat sexist humor (compared to antifat sexist statements or control statements), conveyed via Tweets, would impact perceptions of an overweight female target depicted in a workplace harassment scenario. We examined whether gender, antifat attitudes, and sexism would impact joke perceptions and moderate perceptions of the joke-relevant target. Participants (n = 451) were drawn from MTurk and completed the study online. They were randomly exposed to one of three tweet conditions and then read and responded to the harassment vignette, among filler vignettes, before completing sexism and antifat measures. Antifat attitudes unexpectedly shifted as a function of study prime and were thus not considered as a moderator. Results showed that men high in hostile sexism reported a greater likelihood of retweeting/favoriting antifat sexist jokes than men low on hostile sexism or women high in hostile sexism. Individuals high in hostile sexism in the joke condition found the behavior of the target less appropriate, and the behavior of the ostensible perpetrator more appropriate, than those in the control condition and those low on hostile sexism. Similar findings were obtained for benevolent sexism. Findings underscore the power of social media as a vehicle for disparagement humor and its consequences.

中文翻译:

推文中有什么?性别和性别歧视在 Twitter 上缓和了对反脂肪性别歧视幽默的反应

摘要 本研究调查了通过推文传达的反脂肪性别歧视幽默(与反脂肪性别歧视声明或控制声明相比)是否会影响对工作场所骚扰场景中描述的超重女性目标的看法。我们研究了性别、反肥胖态度和性别歧视是否会影响笑话感知和对笑话相关目标的温和感知。参与者 (n = 451) 来自 MTurk 并在线完成了研究。他们随机暴露于三种推文条件之一,然后在完成性别歧视和反脂肪措施之前阅读并回应骚扰小插曲中的填充小插曲。Antifat 态度出乎意料地转变为研究素数的函数,因此不被视为调节器。结果表明,与敌意性别歧视程度低的男性或敌意性别歧视程度高的女性相比,敌意性别歧视程度高的男性转发/喜欢反脂肪性别歧视笑话的可能性更大。与控制条件和敌意性别歧视程度低的个体相比,笑话条件下敌意性别歧视高的个体发现目标的行为不太合适,而表面上的肇事者的行为更合适。对仁慈的性别歧视也有类似的发现。调查结果强调了社交媒体作为贬低幽默及其后果的载体的力量。比那些处于控制状态的人和那些敌对的性别歧视低的人。对仁慈的性别歧视也有类似的发现。调查结果强调了社交媒体作为贬低幽默及其后果的载体的力量。比那些处于控制状态的人和那些敌对的性别歧视低的人。对仁慈的性别歧视也有类似的发现。调查结果强调了社交媒体作为贬低幽默及其后果的载体的力量。
更新日期:2020-05-27
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