This experiment examines how framing power plant emissions in terms of air pollution or climate change, and in terms of health or environmental impacts, influences perceived benefits and costs of policies to reduce emissions and intentions to take political action that supports such policies. A moderated-mediation model reveals that focusing on air pollution, instead of climate change, has a positive significant indirect influence on intended political action through the serial mediators of perceived benefits and costs. Political ideology moderates the association between perceived benefits and political action. No framing effects are observed in the comparison between health and environmental impacts.

该实验研究了从空气污染或气候变化以及健康或环境影响的角度出发，如何确定电厂排放如何影响减少排放的政策的预期收益和成本以及采取支持此类政策的政治行动的意图。一个温和的调解模型表明，关注空气污染而不是气候变化，会通过一系列公认的收益和成本调解者对预期的政治行动产生积极的间接影响。政治意识形态缓和了感知利益与政治行为之间的联系。在健康和环境影响之间的比较中未观察到框架效应。