Background: Over centuries resorts across the world have played a pivotal role in tourism and can even be seen as the backbone of tourism as we know and comprehend it today. South Africa is no different, and the country has numerous resorts attracting thousands of visitors annually. Hence, there is strong competition among the different resorts. Objectives: Based on the above, this research aimed to obtain an understanding of the resort travel market in South Africa by investigating if different resorts attract different types of visitors. Method: This is an under-researched topic, yet the wide variety of resorts provides ample opportunities for investigation. This article identifies four important travel motives of resort visitors and provides insight into the importance of resort amenities by outlining five essential resort attributes. Results: This article finds that different resorts attract different markets, which influences the marketing and management opportunities of each resort. Conclusion: From the results, viable marketing and management recommendations are provided.

中文翻译：

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满足游客的需求：诉诸什么

背景：数百年来，全世界的度假胜地在旅游业中发挥着举足轻重的作用，甚至可以被视为当今我们所了解和理解的旅游业的支柱。南非也不例外，该国拥有众多度假胜地，每年吸引成千上万的游客。因此，不同度假村之间存在激烈的竞争。目标：基于以上内容，本研究旨在通过调查不同的度假胜地是否会吸引不同类型的游客来了解南非的度假旅行市场。方法：这是一个研究不足的主题，但是各种各样的度假胜地为调查提供了充足的机会。本文确定了度假胜地游客的四个重要旅行动机，并概述了五个度假胜地的基本属性，从而深入了解了度假胜地设施的重要性。结果：本文发现，不同的度假胜地会吸引不同的市场，从而影响每个度假胜地的营销和管理机会。结论：从结果中，提供了可行的营销和管理建议。