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Are All Smiles Perceived Equal? The Role of Service Provider’s Gender
Service Science ( IF 2.704 ) Pub Date : 2020-03-01 , DOI: 10.1287/serv.2019.0252
Sungwoo Choi 1 , Choongbeom Choi 2 , Anna S. Mattila 3
Affiliation  

In service encounters, employees’ emotional displays, such as smiling, play a critical role in creating positive impressions. Whereas prior research has examined the impact of displaying authentic ...

中文翻译:

所有人的微笑都一样吗?服务提供商性别角色

在服务相遇中,员工的情感展示(例如微笑)在创造正面印象方面起着至关重要的作用。先前的研究已经检查了展示真实商品的影响。
更新日期:2020-03-01
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