Abstract This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for movie success. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and evaluation sources (e.g. critics and audience rating). We add novel region-specific variables like seasonality, time span between the world and local release, attendance of international stars at Russian movie premieres, and title adaptation to Russian culture. The results indicate that budget, franchise, employment of popular actors and directors, electronic word of mouth and audience ratings exert a significantly positive influence on Russian box office success. However, we find significantly negative effects for international critics and, interestingly, the adaption of movie titles. The main contributions of our study are (i) success factors vary between countries with different cultures, (ii) region-specific factors matter, and consequently (iii) results from one market (e.g. the US) cannot easily be generalised.

中文翻译：

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征服票房：影响俄罗斯国际电影成功的因素

摘要本文通过实证研究了影响俄罗斯国际电影票房成功的因素（2012年至2016年）。它着重强调了文化，制度，语言和消费习惯差异对电影成功的相关性，从而增加了对国家电影市场的现有研究。成功因素分为三类：与发行相关的（例如预算，特许经营），品牌和明星效应（例如顶级演员或导演）以及评估来源（例如评论家和观众评分）。我们添加了特定于地区的新颖变量，例如季节性，世界与本地发行之间的时间跨度，国际明星参加俄罗斯电影首映礼以及对俄罗斯文化的标题适应。结果表明，预算，特许经营，受欢迎的演员和导演的雇用，电子口碑和收视率对俄罗斯票房的成功产生了显着的积极影响。但是，我们发现这对国际评论家和电影标题的改编都具有明显的负面影响。我们研究的主要贡献是（i）不同文化国家之间的成功因素各不相同；（ii）特定地区因素很重要，因此（iii）一个市场（例如美国）的结果难以轻易概括。