Abstract Social networking sites (SNSs) have changed the way we mourn. Reactions on SNSs to celebrity death in particular have begun to attract the attention of both academic researchers and the broader media, yet so far linguistic studies thereof remain relatively rare. This study addresses this research gap by examining the pragmatics of Instagram posts labelled #bowie following the death of the musician David Bowie on 10 January 2016. It shows how Instagram users engage in affective stance-taking strategies ranging from disbelief to acceptance. It also suggests that the multimodality of Instagram posts functions as a means of combining grief and identity work within a fan community. The findings are relevant for an understanding of mediatised affect and offer further evidence of a renegotiation of norms of mourning online.

中文翻译：

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“我不敢相信#Ziggy #Stardust死了”

摘要社交网站（SNS）改变了我们的哀悼方式。对SNS的反应，尤其是对名人死亡的反应，已经开始引起学术研究人员和更广泛媒体的关注，但是到目前为止，其语言学研究仍然相对较少。这项研究通过检查音乐家大卫·鲍伊（David Bowie）在2016年1月10日去世后，标有#bowie的Instagram帖子的语用学来解决这一研究空白。它显示了Instagram用户如何参与从怀疑到接受的情感态度策略。这也表明，Instagram帖子的多模式性是在粉丝社区内将悲伤和身份工作结合在一起的一种手段。这些发现与理解介导的情感有关，并为重新协商网上哀悼规范提供了进一步的证据。