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Prepurchase Information Acquisition and Credible Advertising
Management Science ( IF 5.4 ) Pub Date : 2020-10-05 , DOI: 10.1287/mnsc.2020.3600
Pedro M. Gardete 1 , Liang Guo 2
Affiliation  

Consumers can decide whether to acquire more information about their valuations prior to purchase. In this paper, we examine pricing and advertising strategies when consumers can engage in prepurch...

中文翻译:

预购信息获取和可信广告

消费者可以决定是否在购买前获取有关其估值的更多信息。在本文中,我们研究了消费者可以进行预购时的定价和广告策略。
更新日期:2020-10-05
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