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How organizational structure and strategic alignment influence new product success
Management Decision ( IF 5.589 ) Pub Date : 2020-01-13 , DOI: 10.1108/md-06-2017-0628
Yung-Chang Hsiao , Ming-Ho Wu

The purpose of this paper is to review and re-examine the role of the organization-level determinants from the perspectives of competence-based views.,Regression analysis was used to test the hypotheses in a sample of 80 cases drawn from a population of the top 5,000 Taiwanese firms listed in the yearbook published by the China Credit Information Service Incorporation.,The empirical results indicate that formalization is positively related to new product performance while decentralization has an inverse U-shaped curvilinear effect on new product performance. Furthermore, the regression findings also indicate that market-oriented strategy negatively moderates the relationship between formalization and new product performance, while technology-oriented strategy positively moderates the curvilinear relationship between decentralization and new product performance.,Extant literatures have paid attention to investigating the determinants to the performance of the new product development, but some of the results, such as in the organizational levels, are confusing and mixed. Contrary to previous works, the purpose of this paper is to review and re-examine the role of the organization levels determinants from the perspectives of competence-based view.

中文翻译:

组织结构和战略一致性如何影响新产品的成功

本文的目的是从基于胜任力的观点出发,回顾并重新审查组织级决定因素的作用。回归分析用于检验80个案例的假设,这些案例来自于80实证结果表明,形式化与新产品的性能成正相关,而分散化对新产品的性能具有反U形的曲线效应。此外,回归结果还表明,以市场为导向的策略不利地缓和了形式化与新产品性能之间的关系,尽管以技术为导向的策略可以积极地缓解去中心化与新产品绩效之间的曲线关系。但是,现有文献已经关注调查新产品开发绩效的决定因素,但是其中一些结果(例如组织层面的结果)混乱和混杂。与以前的工作相反,本文的目的是从基于胜任力的角度审查和重新检查组织级别决定因素的作用。
更新日期:2020-01-13
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