The debate over intuitive vs analytical decision-making styles began almost 40 years ago and had yet to deliver definite answers. The debate – however – has led to divergent theoretical stances and empirical results. The purpose of this paper is to investigate the role of these information processing styles in customer-related decision-making in the context of mobile technologies.,The hypotheses are derived from the contrasting theoretical propositions and empirical evidence present in the debate around decision-making styles. The study also introduces and investigates the moderating role of environmental dynamism (ED). Analyses and results are based on survey research that involves 251 managers with responsibility for organizational decision-making processes.,The study’s findings suggest that both intuitive and analytical styles are relevant in the actual context characterized by mobile technologies. Intuition still plays a central role in managers’ decision-making processes, but when the industry environment is highly dynamic analytical information processing also plays an essential role in supporting organizational responsiveness and performance.,This study can help managers in reconsidering the way in which they employ analytical or intuitive information processing activities inside their decision making at different levels of ED.,The novelty of this paper relies on testing hypothesis simultaneously developed by both the theoretical stances favorable to intuitive and to analytical information processing. Besides, it tests these hypotheses in the actual empirical context characterized by a transformed scenario in terms of data availability.

中文翻译：

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分析还是直觉？重新定义技术环境中的决策风格辩论

关于直觉与分析型决策风格的争论始于近40年前，但至今仍未提供确切的答案。然而，这场辩论导致了不同的理论立场和实证结果。本文的目的是研究这些信息处理方式在移动技术背景下与客户相关的决策中的作用。这些假设源自于围绕决策制定的辩论中存在的对比性理论命题和经验证据。样式。该研究还介绍并研究了环境动力（ED）的调节作用。分析和结果基于调查研究，涉及251位负责组织决策过程的经理。这项研究的发现表明，直观和分析风格在以移动技术为特征的实际环境中都是相关的。直觉在经理的决策过程中仍然扮演着核心角色，但是当行业环境高度动态时，分析信息处理在支持组织响应能力和绩效方面也起着至关重要的作用。这项研究可以帮助经理重新考虑他们的工作方式。在ED的不同级别的决策中采用分析性或直观性信息处理活动。本文的新颖性在于检验假设，该假设由有利于直观性和分析性信息处理的理论立场同时发展。除了，