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New Brands: Contextual Differences and Development of Brand Associations Over Time
Journal of Sport Management ( IF 3.6 ) Pub Date : 2019-03-01 , DOI: 10.1123/jsm.2018-0218 Jason Daniels 1 , Thilo Kunkel 1 , Adam Karg 2
Journal of Sport Management ( IF 3.6 ) Pub Date : 2019-03-01 , DOI: 10.1123/jsm.2018-0218 Jason Daniels 1 , Thilo Kunkel 1 , Adam Karg 2
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Acknowledging the prevalence of new brands and rebranding activities in the present sport landscape, the current research examined consumer perceptions of new sport brands over time. Season-ticket ...
中文翻译:
新品牌:情境差异和品牌联想随着时间的推移而发展
认识到在当前的运动环境中新品牌的盛行和品牌重塑活动,当前的研究调查了消费者对新运动品牌的认知。季票 ...
更新日期:2019-03-01
中文翻译:
新品牌:情境差异和品牌联想随着时间的推移而发展
认识到在当前的运动环境中新品牌的盛行和品牌重塑活动,当前的研究调查了消费者对新运动品牌的认知。季票 ...