Only a few concepts in the service literature are as pervasive yet as undertheorized as is the concept of the actor. With a growing interest toward value creation as a systemic and institutionally guided phenomenon, there is a particular need for a more robust conceptualization of humans as actors that adopts a processual, as opposed to a static, view. The purpose of this paper is to build such processual conceptualization to advance service-dominant (S-D) logic, in particular, and service research, in general.,The paper is conceptual and extends S-D logic's institutionally constituted account of the actor by drawing from identity theory and social constructionism.,The paper develops a processual conceptualization of the human actor that explicates four social processes explaining the dynamics between two identity concepts—social and personal identity—and institutional arrangements. The resulting framework reveals how humans are simultaneously constituted by institutions and able to perform their roles in varying, even institution-changing, ways.,By introducing new insights from identity theory and social constructionism, this paper reconciles the dualism in S-D logic's current description of actors, as well as posits the understanding of identity dynamics and the processual nature of actors as central in many service-related phenomena.,This paper is among the few that explicitly theorize about the nature of human actors in S-D logic and the service literature.

中文翻译：

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重新思考服务研究中的参与者：对身份动态的过程看法

服务文献中只有很少的概念像参与者的概念一样普遍存在，但没有得到充分的理论化。随着人们越来越重视将价值创造作为一种系统的，制度上的指导现象，人们特别需要对人类作为一种行为者进行更强有力的概念化，使其采用一种过程性而非静态的观点。本文的目的是建立这样的过程概念化，以特别推进服务主导（SD）逻辑，尤其是一般的服务研究。本文是概念性的，并通过从身份出发扩展了SD逻辑对参与者的制度构成理论与社会建构主义。，本文对人类行为者进行了过程概念化，阐明了四个社会过程，解释了两个身份概念（社会身份和个人身份）与制度安排之间的动态。由此产生的框架揭示了人类是如何由制度同时构成的，并能够以变化甚至改变制度的方式履行其职责。通过引入身份理论和社会建构主义的新见解，本文调和了SD逻辑目前对SD的描述中的二元论。行为者，以及对身份动态的理解和行为者的过程性在许多与服务相关的现象中处于中心地位。本文是少数在SD逻辑和服务文献中明确论证人类行为者的本质的理论之一。