This paper uses practice theory to strengthen the theoretical relationship between customer engagement (CE) and value cocreation (VCC), thereby demonstrating how customers may become engaged and remain engaged through VCC practices.,The study adopts a problematization approach to identify shared assumptions evident in service-dominant logic (SDL) and CE research. Practice theory, as a higher-order perspective, is used to integrate the iterative and cyclical processes of VCC and CE, specifically through the theoretical mechanism of habitus.,Habitus acts as a customer value lens and provides a bridging concept to demonstrate how VCC and CE are joined via sensemaking processes. These processes determine how customers perceive, assess, and evaluate value, how they become engaged through VCC, and how their experience of engagement may lead to further VCC practice. The temporally bound experiences, states, and episodes are accumulated and aggregated through an enduring customer value lens comprised of habituated dispositions, interests, and attitudes.,This work responds to calls for research to strengthen the theoretical link between VCC and CE and to take account of customers' lived realities and their contextualized experiences. A key suggestion for future research is the use of a rope metaphor to stimulate thinking about the complex, temporally unfolding, and interrelated processes of VCC and CE.,The customer value lens and CE rope are introduced to simplify the complex, abstract, theoretical research on VCC and CE for a nonacademic audience. To understand how customers' value lenses are formed and change, and how a CE rope is strengthened, firms, service designers, and practitioners need to understand sensemaking processes through customer narratives and to use platforms and feedback to support and trigger sensemaking.,This paper provides a theoretical mechanism to explain the iterative and cyclical nature of VCC and CE processes and how accumulation and aggregation occur in these processes. In doing so, it demonstrates that CE occurs by virtue of, and is typified by, sensemaking processes that reproduce and shape a customer's habituated value lens, which perceives, assesses, and determines VCC and thus provides a basis for further customer engagement.

中文翻译：

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习惯作为联系客户参与度和价值创造的价值镜头

本文使用实践理论来加强客户参与度（CE）与价值创造（VCC）之间的理论关系，从而说明客户如何通过VCC实践而参与并保持参与度。该研究采用问题化方法来识别明显的共享假设。服务主导逻辑（SDL）和CE研究。实践理论作为高级观点，被用于整合VCC和CE的迭代和循环过程，特别是通过惯性的理论机制。习惯习惯充当客户价值的镜头，并提供了一个桥接概念，以展示VCC和CE行政长官通过感官程序加入。这些流程决定了客户如何看待，评估和评估价值，如何通过VCC参与其中，以及他们的参与经验如何导致VCC进一步实践。时间绑定的体验，状态和情节是通过持久的客户价值透镜（由习惯的性情，兴趣和态度组成）累积和汇总的。此工作响应了要求加强VCC与CE之间的理论联系并考虑到客户的现实生活和他们的情境化体验。未来研究的关键建议是使用绳索隐喻来激发对VCC和CE的复杂，暂时展开以及相关过程的思考。引入客户价值镜头和CE绳索以简化复杂，抽象的理论研究针对非学术受众的VCC和CE。要了解客户的价值观念是如何形成和变化的，以及如何增强CE绳，公司，服务设计人员和从业人员需要通过客户的叙述来理解感官过程，并使用平台和反馈来支持和触发感官。本文提供了一种理论机制来解释C的迭代和周期性性质。 VCC和CE流程以及这些流程中如何发生累积和聚合。通过这样做，它证明了CE的出现是通过感官过程来实现的，并以其为代表，这些过程可以再现并塑造客户的习惯价值镜头，感知，评估和确定VCC，从而为进一步的客户参与提供基础。并且从业者需要通过客户的叙述来理解感官创造过程，并使用平台和反馈来支持和触发感官创造。，本文提供了一种理论机制来解释VCC和CE过程的迭代和周期性性质以及这些过程中如何发生累积和聚集。通过这样做，它证明了CE的出现是通过感官过程来实现的，并以其为代表，这些过程可以再现并塑造客户的习惯价值镜头，感知，评估和确定VCC，从而为进一步的客户参与提供基础。并且从业者需要通过客户的叙述来理解感官创造过程，并使用平台和反馈来支持和触发感官创造。，本文提供了一种理论机制来解释VCC和CE过程的迭代和周期性性质以及这些过程中如何发生累积和聚集。通过这样做，它证明了CE的出现是通过感官过程来实现的，并以其为代表，这些过程可以再现并塑造客户的习惯价值镜头，感知，评估和确定VCC，从而为进一步的客户参与提供基础。