当前位置: X-MOL 学术Journal of Service Management › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Why customers and peer service providers do not participate in collaborative consumption
Journal of Service Management ( IF 10.6 ) Pub Date : 2020-04-06 , DOI: 10.1108/josm-11-2018-0357
Simon Hazée , Thijs Johannes Zwienenberg , Yves Van Vaerenbergh , Tine Faseur , Audrey Vandenberghe , Olivier Keutgens

Technological innovations such as smart mobile devices and mobile applications gave rise to a new business model: collaborative consumption. This business model, which is receiving significant attention from researchers and practitioners, is characterized by an intermediating digital platform that facilitates exchanges between customers and peer service providers. However, many digital platform providers still fail to build a critical mass of demand and supply. Accordingly, the aim of this research is to develop a better understanding of the barriers perceived by both customers and peer service providers.,This study uses a mixed-method qualitative approach to develop a comprehensive understanding of the factors that explain the rejection of collaborative consumption. In particular, six focus groups and 14 in-depth interviews were conducted, totaling 50 Belgian participants (with a mean age of 33 years). In addition, 375 online critical incidents—retrieved from various sources, such as review websites and social networks—were used for triangulation purposes. All data were analyzed using a thematic analytic approach.,Customers and peer service providers reject collaborative consumption because of a complex set of multidimensional functional and psychological barriers. In particular, actors may perceive barriers related to complexity, value, risk, compatibility, contamination, image, and responsibility, which prevent them from participating in collaborative consumption.,This paper builds theory on the reasons why both customers and peer service providers reject collaborative consumption. The research identifies several barriers that were not captured in prior research. Digital platform providers can use the research findings to more fully understand actors' decision-making processes in collaborative consumption.

中文翻译:

为什么客户和对等服务提供商不参与协作消费

智能移动设备和移动应用程序之类的技术创新催生了一种新的商业模式:协同消费。这种商业模式正受到研究人员和从业者的极大关注,其特点是一个中间数字平台,该平台促进了客户与对等服务提供商之间的交流。但是,许多数字平台提供商仍然无法建立起大量的需求和供应。因此,本研究的目的是更好地理解客户和对等服务提供商所面临的障碍。本研究使用混合方法定性方法来全面理解导致拒绝合作消费的因素。特别是进行了六个焦点小组和14次深度访谈,共有50名比利时参与者(平均年龄为33岁)。另外,从三角资源中提取了375种在线严重事件,这些事件从各种来源(如评论网站和社交网络)中提取。所有数据均使用主题分析方法进行了分析。由于复杂的多维功能和心理障碍,客户和对等服务提供商拒绝协作消费。尤其是,参与者可能会感知到与复杂性,价值,风险,兼容性,污染,形象和责任感相关的障碍,从而阻碍了他们参与协作式消费。消费。该研究确定了先前研究中未捕获的几个障碍。
更新日期:2020-04-06
down
wechat
bug