Many service firms have adopted creativity reinforcement mechanisms to manage employee-based service creativity so as to pursue their performance growth. However, its impact on firm performance has rarely been investigated in the extant research. The purpose of this paper is to satisfy this knowledge gap through an examination of how service creativity reinforcement (SCR) affects a firm’s performance.,Two samples were used to test the hypotheses. The first sample included a total of 4,381 service firms and was analyzed by using a traditional moderated regression method in relation to sales growth as the outcome variable. Due to a number of missing values, the second sample was reduced to 1,481 service firms. This sample was analyzed by using a moderated fractional regression method and the outcome variable was innovation performance. Furthermore, a multi-valued treatment approach with the augmented inverse-propensity weighted estimator was adopted to assess the performance effect that was associated with each of the SCR mechanisms.,Statistical analyses suggested that SCR positively affected both the firm’s performance and its innovation performance. Specifically, the stronger performance effects of SCR were associated with firms that had high innovation intensity, were small service firms and were part of the knowledge-intensive business service (KIBS) sector. The results also found that brainstorming sessions, a multi-disciplinary team approach, task rotation and non-financial incentives had greater performance effects than other mechanisms, especially for firms in the KIBS sector that had high innovation intensity. In addition, the results indicated that team-level mechanisms were more effective in developing highly innovative services than were individual-level mechanisms.,This study has contributed to the service literature by developing a contingency framework for SCR. This study has also advanced service research through the presentation of contextual effects associated with each mechanism of SCR.

中文翻译：

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服务创造力增强和公司绩效

许多服务公司已采用创造力增强机制来管理基于员工的服务创造力，以追求绩效的增长。但是，现有研究很少研究其对公司绩效的影响。本文旨在通过研究服务创造力增强（SCR）如何影响企业绩效来弥补这一知识鸿沟。使用两个样本来检验假设。第一个样本包括总共4,381家服务公司，并通过使用传统的温和回归方法将销售增长作为结果变量进行了分析。由于缺少许多值，第二个样本减少到1,481个服务公司。使用中度分数回归方法分析了该样本，结果变量是创新绩效。此外，采用带有增强逆倾向加权估计量的多值处理方法来评估与每个SCR机制相关的绩效效果。统计分析表明，SCR对公司的绩效及其创新绩效均具有积极影响。具体而言，SCR的更强绩效效应与创新强度高，服务小公司并属于知识密集型商业服务（KIBS）部门的公司有关。结果还发现，与其他机制相比，集思广益会议，多学科团队方法，任务轮换和非财务激励措施对绩效的影响更大，特别是对于KIBS部门中创新强度高的公司。此外，结果表明，团队级别的机制在开发高度创新的服务方面比个人级别的机制更为有效。本研究通过建立SCR应急框架为服务文献做出了贡献。这项研究还通过介绍与SCR的每种机制相关的上下文影响来进行高级服务研究。