Digital media has revolutionized societies and changed forever how we do business. This paper aims to determine the current scope of service research in the area of digital media, identifying research gaps and introducing new research contributions to complement our knowledge of digital media.,Based on all service articles of the SERVSIG literature alert system from 2016 to 2019, a subset of digital media articles was identified and latent Dirichlet allocation (LDA) text-mining methods were used on the abstracts and titles of the articles for topic modeling of the field. Dominant research topics were identified and depicted in a two-dimensional space.,The study identifies eight distinct topic areas of digital media in service research and shows their relationship to each other in a two-dimensional space. A clear tendency in service research towards taking primarily a customer (versus business perspective) of digital media can be observed. Further, for some journals, a trend towards specialization on particular topics could be detected.,This article advocates for more digital media research with a stronger business perspective. Further, although particular new technologies are exciting to discuss, it seems that the importance of customer relationship topics in digital media is not reflected in the current digital media research as needed.,The article uses a quantitative–explorative approach to determine the current state of research in regard to digital media in services. The authors introduce 11 new studies that aim to close the knowledge gap in critical areas of digital media.

中文翻译：

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革命之后–数字世界中服务研究的新机会

数字媒体彻底改变了社会，并永远改变了我们的经营方式。本文旨在确定当前在数字媒体领域的服务研究范围，发现研究差距并引入新的研究成果以补充我们对数字媒体的知识。基于SERVSIG文献预警系统2016年至2019年的所有服务文章，确定了数字媒体文章的子集，并在文章的摘要和标题中使用了潜在的Dirichlet分配（LDA）文本挖掘方法来对该领域进行主题建模。在二维空间中确定并描绘了主要研究主题。该研究确定了服务研究中数字媒体的八个不同主题领域，并在二维空间中展示了它们之间的关系。可以观察到服务研究中倾向于主要吸引数字媒体客户（相对于业务角度）的明显趋势。此外，对于某些期刊，可以发现特定主题的专业化趋势。本文主张以更强的商业眼光进行更多的数字媒体研究。此外，尽管讨论某些特定的新技术令人兴奋，但似乎并没有在当前的数字媒体研究中反映出客户关系主题在数字媒体中的重要性。根据需要，本文采用了定量探索性方法来确定有关服务中数字媒体的研究。作者介绍了11项旨在缩小数字媒体关键领域知识差距的新研究。