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A Multimethod Study of Enterprise Social Media Implementation and Use
Journal of Organizational and End User Computing ( IF 6.5 ) Pub Date : 2016-07-01 , DOI: 10.4018/joeuc.2016070109
Hillol Bala 1 , Anne P. Massey 1 , Christine J. Hsieh 1
Affiliation  

Enterprise social media ESM are web-based platforms dedicated to corporate-based communication and collaboration. Although the practitioner literature and industry reports have suggested the potential value of ESM for organizations, there has been limited research that focuses on employees' reactions to ESM implementation and their post-implementation use behaviors. The authors conducted a mixed methods study of a large-scale ESM implementation in a Fortune 500 manufacturing company and found that widely used IT adoption models and determinants failed to explain employees' ESM use. To help explain this paradoxical finding, the authors leveraged their qualitative data and found several major challenges, both internal and external, that the company faced during ESM implementation. Their findings have a number of generalizable lessons for practice as well as implications for research.

中文翻译:

企业社交媒体实施与使用的多方法研究

企业社交媒体ESM是基于Web的平台,专用于基于公司的通信和协作。尽管从业人员的文献和行业报告已经提出了ESM对组织的潜在价值,但很少有研究集中在员工对ESM实施及其实施后使用行为的反应上。作者对一家财富500强制造公司的大规模ESM实施进行了混合方法研究,发现广泛使用的IT采用模型和决定因素无法解释员工对ESM的使用。为了帮助解释这一矛盾的发现,作者利用了他们的定性数据,发现了公司在ESM实施过程中面临的几个主要的内部和外部挑战。
更新日期:2016-07-01
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