Thisstudyaimedtoexaminehowinformationquality(IQ)attributesaffectperceivedusefulness andcustomersatisfactionofSNS-basedcommercefromtheperspectiveofMalaysianSNSusers. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce,onlyalimitednumberofstudieshavetestedandexaminedthedirecteffectsoftheIQ attributesonperceivedusefulnessandcustomersatisfaction,particularlyinthes-commercecontext (i.e.,SNS-basedcommerce).ThedatafromMalaysiarespondentswerecollectedthroughanonline survey,usingasnowballsamplingtechnique.Thehypotheseswereanalysedusingmultiplelinear regression.Theresultsindicatedtheperceivedusefulnesswassignificantlyaffectedbycompleteness, easeofunderstanding,andpersonalization.Customersatisfactionwassignificantlyaffectedbythe completenessandperceivedusefulness.However,neithertheaccuracynortimelinesshadaneffect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongestattributeofIQ. KEywORdS Accuracy, Completeness, Ease of Understanding, Information quality, Perceived usefulness, Customer satisfaction, Personalization, SNS-based commerce, Social commerce, Timeliness

中文翻译：

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信息质量对基于社交网站（SNS）的商务的影响

客户的满意度受到完整性和感知实用性的显着影响。然而，准确性和及时性都不会影响感知的有用性或客户满意度。调查结果表明，完整性是IQ的最强属性。KEWORDS准确性，完整性，易理解性，信息质量，感知的有用性，客户满意度，个性化，基于SNS的商务，社交商务，及时性