Abstract Relations between political parties and music are fraught with issues over effectiveness, limitations and opportunities. On the one hand, political parties and movements use the appeal of popular music to attract audiences who otherwise may not be attentive to their views. On the other hand, mixing the two has seen music and politics “reduced to their lowest common denominator” (Street 1988, 50). Here, I examine how political parties employ popular music to articulate party specific discourses. Leaning on Multimodal Critical Discourse Studies and musicology, I analyse the lyrics, visuals and musical sounds of musical advertisements prepared for two Turkish political events: A parliamentary election campaign and a presidential referendum campaign. Through a detailed analysis I reveal the discourses articulated, how these are articulated and the strengths and shortcomings of musical advertisements as a means of communicating party political discourses.

中文翻译：

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音乐视频作为政党政治传播

摘要 政党与音乐之间的关系充满了有效性、局限性和机会方面的问题。一方面，政党和运动利用流行音乐的吸引力来吸引观众，否则他们可能不会关注他们的观点。另一方面，将两者混合在一起已经看到音乐和政治“减少到最低公分母”（Street 1988, 50）。在这里，我研究了政党如何利用流行音乐来表达政党特定的话语。依靠多模态批判话语研究和音乐学，我分析了为两个土耳其政治事件准备的音乐广告的歌词、视觉效果和音乐声音：议会选举活动和总统公投活动。通过详细的分析，我揭示了所阐明的话语，