The purpose of this paper is to explore the impact of mobile social media functions on explicit and implicit knowledge sharing under the “Guanxi” system based on the framework of stimulus–organism–response (SOR).,Combined with Guanxi theory, this paper designs an experiment to collect data from the new product development (NPD) teams.,Interestingly, the results show that the effect of social media communication function on employees is greater than the impact of collaboration on employees. Specifically, on the one hand, the more employees communicate in social media, the better their feelings will be, the less they will share knowledge. On the other hand, the collaboration function has a significantly negative impact on the psychological factors of employees. Excessively close cooperation and contact may instead create a contradiction between the employees, which is not conducive to the occurrence of knowledge sharing.,This paper extends SOR framework by combining Guanxi theory to examine the relationship between social media functions and knowledge sharing behavior (KSB). In practical, companies should pay attention to the frequency of employee using social media when it is introduced for NPD teams to control the negative influence of social media functions on employee KSB.

中文翻译：

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移动社交媒体如何影响“广西”系统下的知识共享？

本文的目的是在激励-有机-响应（SOR）框架下，探索移动社交媒体功能对“广西”系统下显性和内隐知识共享的影响。结合“广西”理论，设计有趣的是，结果表明，社交媒体传播功能对员工的影响大于协作对员工的影响。具体而言，一方面，员工在社交媒体上交流的次数越多，他们的感受越好，他们分享知识的机会就越少。另一方面，协作功能对员工的心理因素有明显的负面影响。过度紧密的合作和联系可能反而会造成员工之间的矛盾，这不利于知识共享的发生。本文通过结合关系理论研究社会媒体功能与知识共享行为之间的关系，扩展了SOR框架。 。实际上，公司在引入NPD团队时要注意员工使用社交媒体的频率，以控制社交媒体功能对员工KSB的负面影响。