当前位置: X-MOL 学术Journal of Enterprise Information Management › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Analyzing industry stakeholders using open-source competitive intelligence – a case study in the automotive supply industry
Journal of Enterprise Information Management ( IF 5.661 ) Pub Date : 2020-03-08 , DOI: 10.1108/jeim-08-2019-0234
Corinna Juliane Lutz , Freimut Bodendorf

Continually evolving market structures characterized by high competition and simultaneous coopetition raise the need for the awareness of strategic actions of industry stakeholders and therefore the field of competitive intelligence (CI). Hence, this paper aims to provide a case-based method to enrich and automate the entire CI cycle using open-source data to analyze the industry environment.,The research method is based on design science research and accompanied by a three-year continuous in-depth case study in the automotive supply industry using unstructured, qualitative data to examine the activities of 25 industry stakeholders.,This paper provides a new holistic method for gaining valuable insights for decision-makers presented through a multiple-layer perspective of the industry development including structural transformation and strategic alignments in functional and cross-sectional areas of the stakeholders.,The development of a holistic approach using open-source data combines the knowledge-based view and industry economics and allows easy transferability to any other industry.,The proposed method shows an increase in knowledge for managers to support daily work as well as strategic decision-making. Furthermore, it is proven that even unexperienced CI analysts are empowered to deliver high-quality results.,The paper contributes to the literature and practice of CI by using an approach, which uses unstructured, qualitative data to enrich the entire CI cycle in a business-to-business environment. The case description confirms performance and time improvements of the method and shows the potential of the created insights.

中文翻译:

使用开源竞争情报分析行业利益相关者–汽车供应行业的案例研究

以高度竞争和同时竞争为特征的不断发展的市场结构,引起了对行业利益相关者的战略行动以及竞争情报(CI)领域的意识的需求。因此,本文旨在提供一种基于案例的方法,使用开源数据来分析和分析整个行业环境,从而丰富和自动化整个CI周期。研究方法基于设计科学研究,并伴随着连续三年的研究汽车供应行业的深度案例研究,使用非结构化的定性数据来检查25个行业利益相关者的活动。本文提供了一种新的整体方法,可通过行业发展的多层视角为决策者获取有价值的见解,包括在利益相关者的职能部门和横截面领域进行结构转型和战略调整。整体方法的发展使用开源数据将基于知识的观点与行业经济学相结合,并且可以轻松地转移到任何其他行业。所提出的方法显示出知识的增加,可以帮助管理者支持日常工作以及战略决策。此外,事实证明,即使是没有经验的CI分析师也有权提供高质量的结果。本文通过使用一种非结构化的方法,为CI的文献和实践做出了贡献 定性数据,以丰富企业对企业环境中的整个CI周期。案例描述证实了该方法的性能和时间改进,并显示了所创建见解的潜力。
更新日期:2020-03-08
down
wechat
bug