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Understanding the determinants of mobile banking continuance usage intention
Journal of Enterprise Information Management ( IF 5.661 ) Pub Date : 2019-10-11 , DOI: 10.1108/jeim-10-2018-0237
Behzad Foroughi , Mohammad Iranmanesh , Sunghyup Sean Hyun

The quality of people life and efficiency of banks can be improved by mobile banking (m-banking). The long-term success of m-banking depends on its constant use. The purpose of this paper is to investigate the determinants of m-banking continuance intention to use, using the technology continuance theory (TCT) by including the self-efficacy and channel preference.,Empirical data from 369 Malaysian users who had prior experience with mobile banking were analysed, using partial least squares technique.,The results confirmed that the TCT model had a high exploratory power in explaining users’ perceived usefulness (PU), satisfaction, attitude and intentions to continue to use m-banking. Furthermore, self-efficacy and channel importance were important drivers of continuance intention in the context of m-banking. According to the results, perceived ease of use has no effect on PU and attitude in the post-adoption stage.,The findings help bank managers to understand the importance of meeting customers’ needs and expectations as a prerequisite in enhancing their satisfaction and favourable attitude towards m-banking and consequently their continuance intention.,Based on the TCT model, this study contributes to the limited body of research on continuance intention to use m-banking. Furthermore, self-efficacy and channel preferences were added to the TCT model and the results confirmed the importance of enriching the TCT model to explain continuance intention to use information systems by adding contextual factors.

中文翻译:

了解移动银行连续性使用意图的决定因素

移动银行(m-banking)可以改善人们的生活质量和银行效率。移动银行的长期成功取决于其不断使用。本文的目的是通过使用技术连续性理论(TCT)来研究移动银行连续性使用意愿的决定因素,其中包括自我效能和渠道偏好。来自369位曾在移动领域有过使用经验的马来西亚用户的经验数据结果表明,TCT模型在解释用户继续使用移动银行的感知有用性,满意度,态度和意图方面具有很高的探索力。此外,自我效能感和渠道重要性是移动银行背景下持续意愿的重要驱动力。根据结果​​,发现的易用性对采用后阶段的PU和态度没有影响。研究结果有助于银行管理者理解满足客户需求和期望的重要性,这是提高客户对移动银行和银行业满意度和良好态度的先决条件因此,他们的延续意图。基于TCT模型,本研究为使用移动银行的持续意图研究提供了有限的支持。此外,自我效能和渠道偏好被添加到TCT模型中,结果证实了丰富TCT模型以通过添加上下文因素来解释使用信息系统的持续意图的重要性。这些发现有助于银行管理者理解满足客户需求和期望的重要性,这是提高客户对移动银行的满意度和良好态度以及随之而来的持续意愿的先决条件。基于TCT模型,本研究对有限的机构做出了贡献移动银行连续性意向研究 此外,自我效能和渠道偏好被添加到TCT模型中,结果证实了丰富TCT模型以通过添加上下文因素来解释使用信息系统的持续意图的重要性。这些发现有助于银行管理者理解满足客户需求和期望的重要性,这是提高客户对移动银行的满意度和良好态度以及随之而来的持续意愿的先决条件。基于TCT模型,本研究对有限的机构做出了贡献移动银行连续性意向研究 此外,自我效能和渠道偏好被添加到TCT模型中,结果证实了丰富TCT模型以通过添加上下文因素来解释使用信息系统的持续意图的重要性。这项研究为使用移动银行的持续意图研究提供了有限的条件。此外,自我效能和渠道偏好被添加到TCT模型中,结果证实了丰富TCT模型以通过添加上下文因素来解释使用信息系统的持续意图的重要性。这项研究为使用移动银行的持续意图研究提供了有限的条件。此外,自我效能和渠道偏好被添加到TCT模型中,结果证实了丰富TCT模型以通过添加上下文因素来解释使用信息系统的持续意图的重要性。
更新日期:2019-10-11
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