For decades, racial incidents have routinely occurred on college campuses. But today, news about them is more quickly and widely shared because of the public’s access to technology. In response, it is common for senior-level administrators to release statements about racial incidents after an institution receives widespread negative publicity. This study is an analysis of 18 statements issued by college presidents. Each statement is in response to a racial incident that occurred over 3 academic years (2012–2015). Findings reveal how college presidents’ statements broadly mention the racial incident itself, regularly address the group or individual who committed the racist act, but usually do not acknowledge the systemic or institutional issues that foster racial hostility on college campuses. Because racist behaviors on college campuses have been constant, the need to address concerns about racial issues will continue, and this study offers a new perspective on evaluating college presidents’ responses to highly publicized racial incidents in higher education.

中文翻译：

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种族与修辞：分析大学校长关于校园种族事件的声明。

几十年来，大学校园里经常发生种族事件。但是今天，由于公众能够获得技术，关于它们的新闻传播得更快、更广泛。作为回应，在机构收到广泛的负面宣传后，高级管理人员发布有关种族事件的声明是很常见的。这项研究是对大学校长发表的 18 份声明的分析。每个声明都是对发生在 3 个学年（2012-2015 年）的种族事件的回应。调查结果揭示了大学校长的声明如何广泛提及种族事件本身，经常提到犯下种族主义行为的群体或个人，但通常不承认在大学校园中助长种族敌意的系统或制度问题。