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How companies respond to growing research costs: cost control or value creation
International Journal of Technology Management ( IF 2.8 ) Pub Date : 2020-01-01 , DOI: 10.1504/ijtm.2020.107407
Karl Heinz Leitner , Bianca Maria Poti , René J.M. Wintjes , Jan Youtie

Over the last two decades, R&D costs have been increasing significantly across almost all industries. While there is much literature studying different strategies to exploit R&D investments, we know little about the relative importance of controlling costs. Based on case studies of European and US multinational, R&D intensive companies, we study how firms deal with growing R&D costs. We investigate different strategies companies can employ to respond to growing research costs. Such strategies can be oriented towards controlling cost or focused on opportunities to create value. The case studies reveal that company spending on R&D is not perceived as a cost per se, but rather as an investment. Cost considerations are secondary factors and the main drivers of research investments are based on the expected value of innovations, risk and strategic competence development, and anticipating uncertainty concerning the kind of research that might be needed in the future.

中文翻译:

公司如何应对不断增长的研究成本:成本控制或价值创造

在过去的二十年中,几乎所有行业的研发成本都在大幅增加。尽管有很多文献研究了不同的研发投资策略,但对于控制成本的相对重要性我们知之甚少。基于对欧美跨国公司研发密集型企业的案例研究,我们研究了企业如何应对不断增长的研发成本。我们调查了公司可以采用的不同策略来应对不断增长的研究成本。这样的策略可以面向控制成本,也可以专注于创造价值的机会。案例研究表明,公司在研发方面的支出本身并不被视为成本,而是一项投资。成本因素是次要因素,研究投资的主要驱动力是基于创新的预期价值,
更新日期:2020-01-01
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