Tourism and hospitality are industries that have been dramatically transformed by information technology (IT). This study aims to use a keyword analysis to quantitatively review how IT reshaped these industries.,In total, 3,282 keywords were collected from 24 high-impact tourism and hospitality journals and a social network analysis was used for the analysis.,This study contributes to research and practice by providing a visual digital knowledge map for tourism and hospitality, and seven research hotspots were identified from the results of the keyword analysis.,A parsimonious eMarketing model for tourism and hospitality is proposed to direct future studies concerning these themes and guide practitioners in allocating the appropriate resources for IT investment.,This map not only identifies seven themes that explain, which and how IT-related factors influence tourism and hospitality but also demonstrates the patterns and intellectual structure of the related body of knowledge. The trend analysis indicates how IT transforms the tourism and hospitality industries in terms of mode and scope.

中文翻译：

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开发旅游和款待的电子营销模型：关键字分析

旅游业和酒店业是信息技术（IT）所带来的巨大变革。这项研究旨在使用关键字分析来定量评估IT如何重塑这些行业。总共从24种影响力大的旅游和酒店杂志中收集了3,282个关键字，并使用了社交网络分析进行了分析。通过提供可视化的旅游和款待业数字知识图谱进行研究和实践，从关键词分析的结果中确定了七个研究热点。提出了一种用于旅游和款待的简约电子营销模型，以指导有关这些主题的未来研究并指导从业者为IT投资分配适当的资源。此地图不仅标识了七个主题，哪些因素以及与IT相关的因素如何影响旅游业和酒店业，还证明了相关知识体系的模式和知识结构。趋势分析表明，IT如何在模式和范围方面改变旅游业和酒店业。