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Egyptian food experience of international visitors: a multidimensional approach
International Journal of Contemporary Hospitality Management ( IF 11.1 ) Pub Date : 2020-06-29 , DOI: 10.1108/ijchm-02-2020-0136
Mohamed E.A. Mohamed , Mahamoud M. Hewedi , Xinran Lehto , Magdy Maayouf

Using destination brand experience as a conceptual lens and data evidence from international visitors to Egypt, the purpose of this study is to examine the relative impact of the various dimensions of local food experience on tourist overall food satisfaction and destination revisit intention.,Data from a convenience sample of international visitors to Cairo, Egypt, (N = 302) was quantitatively analyzed using the structural equation modeling approach to test the relationships among constructs.,Empirical results reveal that three components of destination food experiences – sensory, affective and behavioral – effectively explain tourists’ food satisfaction and destination revisit intention, while intellectual food experience was reported to only influence destination revisit intention. Interestingly, the effect of food experience satisfaction on destination revisit intention was not significant.,This study identifies local food experience aspects that require to be managed at a strategic level and provides guidelines on how these aspects can be effectively managed.,This study is the first empirical application of a multidimensional experience model to the context of tourists’ local food experience; it identifies the multifaceted characteristics of local food experience that deserve scholars’ and marketers’ attention.

中文翻译:

埃及国际游客的美食体验:多维方法

以目的地品牌体验为概念镜头,以及来自埃及国际游客的数据证据,本研究的目的是检验当地美食体验各个维度对游客整体美食满意度和目的地再访意图的相对影响。使用结构方程模型方法定量分析了前往埃及开罗(N = 302)的国际访客的便利样本,以检验结构之间的关系。实证结果表明,目的地食品体验的三个组成部分(感官,情感和行为)有效解释游客的食物满意度和目的地重访意向,而据报道智力饮食经验仅影响目的地重访意向。有趣的是 食物体验满意度对目的地再访意向的影响并不显着。该研究确定了需要在战略层面进行管理的当地食物体验方面,并提供了如何有效管理这些方面的指南。该研究是第一个实证研究将多维体验模型应用于游客当地美食体验的背景;它确定了本地美食体验的多方面特征,值得学者和商人关注。这项研究是多维体验模型在游客当地美食体验背景下的首次实证应用。它确定了本地美食体验的多方面特征,值得学者和商人关注。这项研究是多维体验模型在游客当地美食体验背景下的首次实证应用。它确定了本地美食体验的多方面特征,值得学者和商人关注。
更新日期:2020-06-29
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