Literature on the motives influencing consumers’ intention to use peer-to-peer (P2P) platforms has become vast and fragmented. The purpose of this paper is to shed light on this research stream by applying a novel methodological approach that reveals the existence of alternative combinations of motives that equally boost consumers’ intention to use P2P accommodation.,The methodological approach builds on the complexity theory and includes both linear and nonlinear techniques. The empirical analysis combines multiple regression analysis and fuzzy-set qualitative comparative analysis (fsQCA). The sample comprises 458 users of a leading P2P accommodation platform.,The fsQCA reveals four distinct combinations of motives. Social interaction and social esteem, either combined themselves or in partial combination with economic benefits, emerge as two important drivers of behavioral intention to use P2P accommodation. Sustainability appears in three of the combinations.,This paper contributes to the P2P accommodation literature by adopting a novel methodological approach that shows the complexity behind consumers’ intention to use P2P accommodation. Consumer motives cannot be considered as separate entities because their effect on consumer intention depends on the interplay among them. Therefore, the different combinations of motives should be managed simultaneously.

中文翻译：

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消费者使用点对点住宿的动机：fsQCA应用程序

有关影响消费者使用点对点（P2P）平台意图的动机的文献已经变得庞大而零散。本文的目的是通过应用一种新颖的方法论方法来阐明这一研究流，该方法论方法揭示了动机的替代组合的存在，这些动机组合同样能促进消费者使用P2P便利的意图。方法论方法基于复杂性理论，包括线性和非线性技术。实证分析结合了多元回归分析和模糊集定性比较分析（fsQCA）。该样本包括领先的P2P住宿平台的458个用户。fsQCA揭示了动机的四种不同组合。社会互动和社会尊敬，无论是自身结合还是部分与经济利益结合，成为使用P2P调节的行为意图的两个重要驱动因素。可持续性出现在三种组合中。本文通过采用一种新颖的方法论方法来显示P2P适应性背后的复杂性，从而为P2P适应性文献做出了贡献。消费者动机不能被视为单独的实体，因为它们对消费者意图的影响取决于它们之间的相互作用。因此，应同时管理动机的不同组合。消费者动机不能被视为单独的实体，因为它们对消费者意图的影响取决于它们之间的相互作用。因此，应同时管理动机的不同组合。消费者动机不能被视为单独的实体，因为它们对消费者意图的影响取决于它们之间的相互作用。因此，应同时管理动机的不同组合。