This article examines how people view language use in manga (Japanese comic books and graphic novels) through an analysis of posts on a Japanese online bulletin board system. The analysis uncovers three central assumptions regarding texts understood as manga: they lack linguistic sophistication; their linguistic authenticity is problematic; and they negatively impact real-world speech. In the posts, language in manga is often assigned a vaguely negative influence on communication skills, and engagement with manga is foregrounded as a problematic social issue. Beliefs about language in manga parallel commonly held beliefs about language used by otaku ‘nerds/fans’, suggesting that metapragmatic stereotypes have expanded from media users to the media itself. Such criticism often targets women: although otaku are normatively viewed as male, women seen as encroaching masculine forms of engagement with manga may also receive criticism. The article thus contributes to an understanding of how perceptions of language and gender in media are formed.

中文翻译：

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说话粗俗的书呆子女孩：人们对漫画中语言的质量、作用和影响的普遍看法

本文通过分析日本在线公告板系统上的帖子，研究人们如何看待漫画（日本漫画书和图画小说）中的语言使用。该分析揭示了关于被理解为漫画的文本的三个核心假设：它们缺乏语言复杂性；他们的语言真实性存在问题；它们会对现实世界的语音产生负面影响。在帖子中，漫画中的语言通常被认为对沟通技巧有模糊的负面影响，而漫画的参与则被视为一个有问题的社会问题。漫画中关于语言的信念与御宅族“书呆子/粉丝”所使用的语言的信念相似，这表明元语用刻板印象已从媒体用户扩展到媒体本身。这种批评往往针对女性：虽然御宅族通常被视为男性，被视为侵犯男性参与漫画的女性也可能受到批评。因此，本文有助于理解媒体中对语言和性别的看法是如何形成的。