In this paper, I examine LGBTQ tourism discourse about Cape Town, South Africa, which is often declared the 'gay capital of Africa'. The paper considers the implications of such claims and how, in the specific case of Cape Town, apparently playful rhetorics obscure deep-seated inequalities under the guise of visibility, equality and globality. Using a multimodal critical discourse analysis informed by queer theory, my paper examines the recurrent linguistic and visual production of these rhetorics in a range of LGBTQ tourism marketing materials, before focusing on the website of one key agent: Out2Africa. Ultimately, I demonstrate how, contrary to the superficially progressive and cosmopolitan discourses of LGBTQ tourism, equality is increasingly represented in consumer media as an individual attainment typified by privileged mobility rather than any true social condition. Under the sway of neoliberal capitalism, mobility is a commodity, identity, and metonym for pride, and equality becomes a slogan.

中文翻译：

---

“海上平等”：在非洲“同性恋之都”的旅游话语中质疑 LGBTQ 特权

在本文中，我研究了关于南非开普敦的 LGBTQ 旅游话语，这里经常被称为“非洲的同性恋之都”。这篇论文考虑了这些主张的含义，以及在开普敦的具体案例中，明显俏皮的言辞如何以可见性、平等和全球性为幌子掩盖根深蒂固的不平等。使用酷儿理论提供的多模态批判性话语分析，我的论文在重点关注一个关键代理的网站 Out2Africa 之前，检查了这些修辞在一系列 LGBTQ 旅游营销材料中反复出现的语言和视觉产品。最终，我展示了如何与 LGBTQ 旅游表面上的进步和国际化话语相反，平等在消费媒体中越来越多地被描述为以特权流动为代表的个人成就，而不是任何真正的社会条件。在新自由主义资本主义的支配下，流动性是一种商品、身份和自豪感的代名词，平等成为口号。