Purpose: Due to the convergence of rapid business developments and digitization challenges, service orientation is back on the research agenda as a concept to improve firms’ business services. Yet, little is known about the type of determinants that are relevant and to what degree they affect a firm’s service-oriented strategy. Design/methodology/approach: Building on structural equation modeling (SEM) and a unique data set of 131 international firms from different continents, the authors identify and analyze the key determinants in the context of a firm’s service-oriented strategy. Findings: The findings show that in order to cater for changes, organizations have to manage and adapt the coherence of the determinants’ business services, business processes and knowledge sharing continuously. Moreover, the results show that a service-oriented strategy is not only influenced by business services as such, but business services mediate the relationships between business processes, governance and process-aware information systems to a service-oriented strategy. Research limitations/implications: A limitation is imposed by the limited sample size and the unbalanced response of participants (executive management). In future research, a more extensive survey among a broader group of participants will help the authors to develop their model further in order to generalize the results, as well as more finely grained research related to geography and size might be pursued. Future empirical research is necessary to identify and test the relationships between other constructs and study their effect on a firm’s service-oriented strategy. Practical implications: On a practical level, the authors postulate that an organization’s executive management should pay attention to invest in an organizational entity (department) that manages business services continuously. This organizational entity has to ensure that related processes and knowledge sharing are in place to establish and maintain a service-oriented strategy. Originality/value: This research contributes to service-oriented literature by operationalizing the implementation of an organization’s service-oriented strategy. The authors’ insights go beyond the findings of Aier et al. (2011). The authors found that a service-oriented strategy influences service-oriented project success positively. The authors extended these findings, based on a unique data set, by studying business services and influencing determinants (i.e. business processes, governance, PAIS and knowledge sharing) within the context of service orientation. The renewed attention to the concept of service orientation provides insights into critical determinants that influence the implementation of a service-oriented strategy.

中文翻译：

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振兴面向服务：一种业务服务模型

目的：由于快速的业务发展和数字化挑战的融合，面向服务作为改善公司业务服务的概念已重新列入研究议程。然而，对于相关决定因素的类型以及它们在多大程度上影响企业面向服务的战略，人们知之甚少。设计/方法论/方法：基于结构方程模型（SEM）和来自不同大陆的131家国际公司的独特数据集，作者在公司面向服务的策略的背景下识别和分析了关键决定因素。调查结果：调查结果表明，为了适应变化，组织必须不断管理和调整决定因素的业务服务，业务流程和知识共享的一致性。此外，结果表明，面向服务的策略不仅受业务服务本身的影响，而且业务服务将业务流程，治理和流程感知信息系统之间的关系调解为面向服务的策略。研究的局限性/意义：有限的样本量和参与者（执行管理）的不均衡反应带来了局限性。在未来的研究中，在更广泛的参与者中进行的更广泛的调查将有助于作者进一步开发他们的模型，以便概括结果，以及可以进行与地理和大小有关的更细粒度的研究。未来的实证研究对于确定和测试其他结构之间的关系，以及研究它们对企业面向服务战略的影响是必要的。实际意义：在实际水平上，作者假设组织的执行管理层应注意投资于连续管理业务服务的组织实体（部门）。该组织实体必须确保相关流程和知识共享到位，以建立和维护面向服务的策略。原创性/价值：本研究通过使组织的面向服务的战略的实施得以实施，从而为面向服务的文献做出了贡献。作者的见解超出了Aier等人的发现。（2011）。作者发现，面向服务的策略对面向服务的项目成功具有积极影响。作者基于独特的数据集，通过研究业务服务和影响决定因素（即：服务导向环境中的业务流程，治理，PAIS和知识共享）。对服务导向概念的重新关注使人们可以洞悉影响决定导向服务战略实施的关键决定因素。