The main purpose of this research is to construct a generalized set of innovation processes that occur at the ecosystem level based on the academic research. The study analyzes the cultural and creativity-driven over-the-top (OTT) platform that encompasses diverse network of ecosystem members by utilizing the four cooperation practices.,This study begins with the literature review that discusses various topics related to ecosystem (e.g. service innovation, innovative ecosystem). Then, this study introduces a new conceptual framework that describes how cooperations occur in the ecosystem. Finally, a qualitative and explorative case study of the OTT platforms in the global context is conducted.,The application of the framework reveals how co-innovative business ecosystems demonstrate co-evolution through different structures and directions. An ecosystem can evolve by incorporating other industries (i.e. horizontal growth or broadening strategy) to deepen and broaden the industry integration.,As an explorative approach that opens the discussion on how co-innovation and co-evolution occur at the ecosystem level, particularly in the culture and creativity-driven industry, the value of this research extends to other similar industries where diverse actors such as technology firms, Internet firms, direct consumers, government and even the society impact the type of product and service and shape the evolution of the entire ecosystem.

中文翻译：

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商业生态系统中的创新过程：媒体平台中的四种合作实践

这项研究的主要目的是根据学术研究构建一套在生态系统层面上发生的创新过程的概括集。这项研究通过利用四种合作实践，分析了文化和创造力驱动的顶置（OTT）平台，该平台涵盖了由生态系统成员组成的多样化网络。该研究从文献综述开始，讨论了与生态系统相关的各个主题（例如服务）创新，创新的生态系统）。然后，本研究引入了一个新的概念框架，该框架描述了生态系统中合作的发生方式。最后，在全球范围内对OTT平台进行了定性和探索性案例研究。该框架的应用揭示了协同创新的业务生态系统如何通过不同的结构和方向展示协同进化。