The purpose of this paper is to investigate and develop a framework of the performance evaluation of tourism supply chain management (SCM) for the case of Thailand.,The performance measurement of tourism SCM was based upon the eight dimensions of service performance, namely order process management (OPM), supplier relationship management (SRM), service performance management (SPM), capacity and resources management, customer relationship management, demand management (DM), information and technology management, tour finance supply chain. Data were collected from 195 samples of experts of each component of the supply chain to identify the weight pairwise and criteria on each tourism component. The study also adopted analytical hierarchy process (AHP) technique to rank the dimensions of service performance for searching the suitable performance measurement.,The results showed that there are both similarities and differences in each tier. Among the eight dimensions subject to this measurement, OPM, SPM and SRM are ranked as 1, 2 and 3, respectively, in tourism supply chain.,One limitation should be considered. As the results of this performance measurement are drawn from sole perspectives of the tourism-business operators, these are probably different from those of the tourists.,The contribution of this study is another effective performance measurement which is expected to benefit the evaluation of tourism supply chain for Thai tourism industry.

中文翻译：

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旅游供应链管理绩效评估：以泰国为例

本文旨在研究和开发针对泰国的旅游供应链管理（SCM）绩效评估框架。旅游SCM绩效评估基于服务绩效的八个维度，即订购流程管理（OPM），供应商关系管理（SRM），服务绩效管理（SPM），容量和资源管理，客户关系管理，需求管理（DM），信息和技术管理，旅游财务供应链。从195个供应链各个组成部分的专家样本中收集数据，以识别成对的权重和每个旅游组​​成部分的标准。该研究还采用层次分析法（AHP）对服务绩效的维度进行排名，以寻找合适的绩效衡量指标。结果表明，每个层次都存在异同。在此度量的八个维度中，OPM，SPM和SRM在旅游供应链中分别排名为1、2和3。应考虑一个限制。由于这种绩效评估的结果是从旅游业经营者的角度出发得出的，可能与游客的观点有所不同。本研究的贡献是另一项有效的绩效评估，有望对旅游供应的评估有所帮助泰国旅游业的连锁店。在此度量的八个维度中，OPM，SPM和SRM在旅游供应链中分别排名为1、2和3。应考虑一个限制。由于这种绩效评估的结果是从旅游业经营者的角度出发得出的，可能与游客的观点有所不同。本研究的贡献是另一项有效的绩效评估，有望对旅游供应的评估有所帮助泰国旅游业的连锁店。在此度量的八个维度中，OPM，SPM和SRM在旅游供应链中分别排名为1、2和3。应考虑一个限制。由于这种绩效评估的结果是从旅游业经营者的角度出发得出的，可能与游客的观点有所不同。本研究的贡献是另一项有效的绩效评估，有望对旅游供应的评估有所帮助泰国旅游业的连锁店。