The purpose of the study is to identify and analyze critical mediating and moderating market intelligence challenges faced by the SMEs when implementing corporate social responsibility (CSR) based on an applied market-oriented business model (MOBM).,Focusing on developing CSR-integrated market intelligence, this study uses an action research method by analyzing four case studies. Data is collected through interviews, interactive and knowledge-sharing meetings and on-site observations. The study is part of a larger European Union project using the developed MOBM to follow the four companies' CSR implementation and learning process over a 14-month period. The action research includes seven meetings; between these, the researchers introduced the SMEs to different business focus areas, where CSR is a vital part of the MOBM.,This study shows that the SMEs are too technology-focused and have little initial idea of how to integrate CSR advantages for market intelligence into their internationalization. The MOBM model offers insights and knowledge on the strength and weakness of the internal organization to meet challenges in internationalization.,Via case study and action research, this study spotlights the challenges that SMEs face in the CSR implementation process and how they deal with those challenges to develop market intelligence competence internally. Instead of following a traditional research approach, the current study applies a CSR-based method where the SMEs go through a knowledge development process that originated from a theoretically designed MOBM.

中文翻译：

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具有可持续创新的中小企业实施市场导向的企业社会责任：一项行动研究方法

这项研究的目的是识别和分析中小企业在实施基于应用市场为导向的商业模式（MOBM）的企业社会责任（CSR）时面临的关键中介和调节市场情报挑战。着重于发展CSR集成市场智力，这项研究通过分析四个案例研究，采用了一种行动研究方法。数据是通过访谈，互动和知识共享会议以及现场观察收集的。这项研究是欧盟较大项目的一部分，该项目使用发达的MOBM在14个月的时间内跟踪四家公司的CSR实施和学习过程。行动研究包括七次会议；在这两者之间，研究人员向中小企业介绍了不同的业务重点领域，其中CSR是MOBM的重要组成部分。这项研究表明，中小企业过于注重技术，对如何将CSR优势（用于市场情报）融入其国际化几乎没有什么初步的想法。MOBM模型提供了有关内部组织的优势和劣势的见识和知识，以应对国际化挑战。在内部发展市场情报能力。当前的研究没有采用传统的研究方法，而是采用了基于CSR的方法，其中，中小企业经历了知识开发过程，该过程源于理论设计的MOBM。