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Varieties of cultural crowdfunding
Baltic Journal of Management ( IF 2.753 ) Pub Date : 2020-03-17 , DOI: 10.1108/bjm-03-2019-0091
Anders Rykkja , Ziaul Haque Munim , Lluis Bonet

Due to the unique nature of the Cultural and Creative Industries (CCIs), the impact of crowdfunding on them is more significant than on other industries. This study investigates the association between crowdfunding campaigns in four different categories of cultural production and each campaign promoter's decision regarding platform choice.,We classified cultural productions according to the Cultural Enterprise Framework. We collected data from 1,465 successful, reward-based, culture crowdfunding campaigns from five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden). We used binary logistic regression for estimation purposes.,We find that cultural productions with a high degree of cultural affinity are more likely to use a local platform, while cultural productions with a higher degree of complexity in production or with composite motives are more likely to use an international platform. Additionally, the funding goal and the platform's financing model affect the probability of using an international platform.,Our finding is that there is a relationship between cultural production type and crowdfunding platform choice, and that these choices can be crucial for campaign promoters. Based on the findings and empirical setting, there is evidence that campaign promoters of cultural productions with a cultural affinity orientation may choose to use local platforms, while promoters of projects with complex production requirements or composite motives for using crowdfunding similarly may tend to opt for international platforms. We also propose a framework for the categorisation of cultural productions.

中文翻译:

各种文化众筹

由于文化创意产业(CCI)的独特性,众筹对其产生的影响比对其他行业的影响更大。本研究调查了四个不同类别的文化产品的众筹活动与每个活动发起人的平台选择决定之间的关联。我们根据文化企业框架对文化产品进行了分类。我们从五个北欧国家(丹麦,芬兰,冰岛,挪威和瑞典)的1,465个成功的,基于奖励的文化众筹活动中收集了数据。我们使用二元logistic回归进行估算。我们发现,具有高度文化亲和力的文化产品更可能使用本地平台,而具有较高生产复杂性或综合动机的文化产品更可能使用国际平台。此外,资金目标和平台的融资模式会影响使用国际平台的可能性。我们的发现是,文化生产类型与众筹平台选择之间存在关联,并且这些选择对于竞选发起人至关重要。根据调查结果和经验设置,有证据表明,具有文化亲和力的文化产品的竞选发起人可能会选择使用本地平台,而生产要求复杂或使用动机众筹的综合动机的项目的发起人可能会倾向于选择国际平台。平台。
更新日期:2020-03-17
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