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MNE as a catalyst for field-level institutional change in the Russian bakery sector
Baltic Journal of Management ( IF 2.753 ) Pub Date : 2019-11-11 , DOI: 10.1108/bjm-06-2018-0231
Elina Pelto , Anna Karhu

The purpose of this paper is to focus on analysing how foreign entry by a multinational enterprise (MNE) can act as a catalyst for change in field-level institutional logics in a transition economy context.,The paper presents an empirical single-case study on the effects of an MNE’s entry on a particular industry in an emerging market’s context. The empirical study follows abductive reasoning; based on the interplay of previous literature and empirical observations, it identifies mechanism through which MNEs can catalyse change in field-level institutional logics.,The study shows that in addition to general market transition influenced by state-level policies, individual companies’ strategies, actions and market behaviour also significantly contribute to the development of a host industry’s field-level institutional logics. More precisely, a case study of a Finnish MNE’s entry into the Russian bakery market identifies the mechanisms and various change pathways through which the entry of a single MNE into a transition economy can significantly alter the institutional logics of a particular industry.,The study employs a novel perspective that incorporates the ideas, concepts and insights of an institutional logics perspective to MNE entry research for empirical analysis and theory building.

中文翻译:

跨国公司是俄罗斯面包业领域机构变革的催化剂

本文的目的是着重分析跨国公司(MNE)的外国进入如何在转型经济背景下充当领域级制度逻辑变化的催化剂。本文提出了一个实证研究。在新兴市场的背景下,跨国公司进入对特定行业的影响。实证研究遵循归纳推理。根据以往文献和经验观察的相互作用,它确定了跨国公司催化领域级制度逻辑变化的机制。研究表明,除了受国家级政策影响的总体市场转型之外,个别公司的战略,行为和市场行为也极大地促进了东道国行业级机构逻辑的发展。更确切地说,
更新日期:2019-11-11
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