Twitter is a microblog that allows users to interact about a topic in online discussion. This makes it an interesting interactive tool with possibilities to increase student engagement and learning performance through active collaboration in an informal learning environment. However, few articles take a quantitative approach to investigate the creation of student engagement using this social networking site. To address this gap, we propose a series of activities conducted through Twitter to analyse the engagement generation process in a sample of 110 students in the first year of a business and administration degree at a large Spanish university. The results show that the engagement process is created through active collaborative learning and enjoyment, and that engaged students are more satisfied with the activity and perceive greater learning performance. This leads us to recommend teachers to encourage active and collaborative activities to make students more engaged and satisfied, and improve their performance.

中文翻译：

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在Twitter学习体验中，学生参与度是认知-行为-行为过程的生成

Twitter是微博，允许用户在在线讨论中就某个主题进行互动。这使其成为一种有趣的交互式工具，并有可能通过在非正式学习环境中的积极协作来提高学生的参与度和学习成绩。但是，很少有文章采用定量方法来研究使用此社交网站创建的学生参与度。为了解决这一差距，我们建议通过Twitter进行一系列活动，以分析西班牙一所大型大学在获得商务和管理学位的第一年内110名学生中的参与产生过程。结果表明，参与过程是通过积极协作学习和享受而建立的，敬业的学生对活动更加满意，并获得更好的学习成绩。因此，我们建议老师鼓励积极和合作的活动，以使学生更加参与和满意，并提高他们的表现。